printed with permission from Amy Mank of Trekking Green What if I told you that you could look amazing, while helping children attend school, helping women receive a good income, and saving the planet? Great news!! You can with sustainable fashion! Sustainable fashion is a philosophical approach to fashion whereby garments and accessories are produced in a sustainable way (i.e. in a way that could theoretically continue indefinitely without harming the environment), using eco-friendly materials such as organic fibres, eco fibres, and recycled yarns, with further consideration given to issues such as energy efficient production, workers’ rights, biodegradable packaging, and carbon footprint as a result of transportation. ~Fashion A to Z: An Illustrated Dictionary by Alex Newman and Zakee Shariff There are many qualities that can help to lead you to sustainable, ethical, and better made garments. Now, I won’t tell you which qualities are most important because I think…
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Building Fashion Brands Often designers wonder how to create their fashion brands, and wonder where to start when branding themselves. Honestly, there are many books and articles out there – the more you read, the better. In this article, Stephen Cuomo, Executive Producer of Santa Fe Fashion Week, gives advice about pitfalls one can avoid when building fashion brands. -Amanda Caserta Branding Yourself Branding is where the money is. There is a need and calling for you to brand yourself and your fashion brand. All fashion brands have their loyalists. Top luxury brands such as Lexus, Tom Ford, and Wynn are high end brands that charge a premium for their perceived added value. Where does this value come from? In a word: Branding! “ “Consumers today are buying into a lot more then just a commodity” said Marc Beckman, co-founder of Designers Management Agency, which reps Proenza Schouler, Andre Leon Talley and Nicola…
People that know me, know I am a big believer in networking. As a former insurance agent with Met Life and later a VP with Smith Barney I understand its value. Often at networking events I would meet people with a sphere of influence that could help me grow both my business as well as theirs. In the financial industry, we call these people “connectors” – the ones that know when money is in motion. This blog will help fashion professionals navigate the networking playing field. It’s Like Playing “Connect the Dots” CPAs are usually one of the first people that know when one of their clients have just come into a large sum of money be it the sale of a business, or their Real Estate holdings. I, in turn, might have a client that is in need of tax advise. I’ve seen divorce attorneys that have had clients…
I am very excited to write about something that is near and dear to my heart with someone that is near and dear to my heart, Social Media and Search Engine Optimization with Digital Media Specialist Amanda Caserta. Amanda and I sat down for breakfast at my favorite breakfast spot, Einsteins Bagels, while I enjoyed a cup of Vanilla Hazelnut Coffee and a Poppy Seed Bagel. Amanda sipped on Black Rose tea and noshed on a Croissant. We spoke about how to navigate the world of SEO. Steve: Amanda I know when you’re not busy working on Santa Fe Fashion Weeks’ Website, Social Media, and Fashion Blogging, and among a host of other activities you also work as a Digital Media Specialist for the local Toyota Parts Department, administrating their website and increasing their social reach on the Web. Fashion and Auto Parts – what an odd combination. Amanda: I…
We are so lucky here at SFFW to have such a large and widespread community of creative people who we love and who love what we do. When yours truly isn’t talking to designers, sponsors, creating content, writing plans, dreaming, believing and being a full-time working mom on top of that – I get to review excellent content and submissions by other bloggers who love what they do and do what they love too. We are so pleased to announce our newest blogger to the team! Welcome! <3, @theAmandaMayhem Executive Producer Model Behaviour: Kya Ross Written by Autumn Mae – Original Post written June 7th, 2014 So sorry I have been absent. My head has been crazy working these internships and the features for my blog/ writing work for them will be in the features tab. Check out the links gorgeous people. Now today’s post will be on the…
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