Building Fashion Brands Often designers wonder how to create their fashion brands, and wonder where to start when branding themselves. Honestly, there are many books and articles out there – the more you read, the better. In this article, Stephen Cuomo, Executive Producer of Santa Fe Fashion Week, gives advice about pitfalls one can avoid when building fashion brands. -Amanda Caserta Branding Yourself Branding is where the money is. There is a need and calling for you to brand yourself and your fashion brand. All fashion brands have their loyalists. Top luxury brands such as Lexus, Tom Ford, and Wynn are high end brands that charge a premium for their perceived added value. Where does this value come from? In a word: Branding! “ “Consumers today are buying into a lot more then just a commodity” said Marc Beckman, co-founder of Designers Management Agency, which reps Proenza Schouler, Andre Leon Talley and Nicola…
Buyers
by Stephen Cuomo, Executive Producer Santa Fe Fashion Week Here Stephen Interviews Dara of Runway Apparel in Albuquerque on what she’s looking for – as a boutique owner – when looking at a new label/designer for her private boutique. Dara Ambriz, a self proclaimed fashionista and once-aspiring fashion designer, loves fashion and understands the business of fashion. In our conversation, she spoke about hosting a pop up store for a week or so to see how receptive her clients are to the new brand. She often visits trade shows as well as fashion weeks and finds the convenience of meeting with several designers at one event to be very convenient. Dara enjoys seeing what is latest and is in search of rising stars. I asked Dara if she buys the clothing out-right or if she does consignment. She said that depends on the individual designers. According to her, there is…
I’ve owed you guys this blog for quite sometime now! It’s been a busy month of calling buyers, running webpages (a big part of my day job) and helping to bring our 2014 Fashion Week event to you with a bang! We have so many more designers this year, and it’s also time to start putting out those press releases – not to mention we’re building our retail website… and I’m going to let it slip that we’re going to do some VERY exciting things within the 3D printing industry – just wait! It’s going to be so big, and it’s absolutely going to revolutionize the fashion industry – and we’re at the forefront! The implications for manufacturing are endless, and I just can’t wait to see what my lovelies come up with. Don’t know what that means? You will soon! So speaking of industry, manufacturing, and being at the…
Hello Again! I had planned on writing posts daily while i was at #MAGICLV. I had planned on making regular social media posts to keep everyone posted on what we were doing. I had planned on doing this and speaking with designers, buyers, and sponsors and seeing every bit of the world-class fashion trade-show that there was, all while attending pertinent classes about the business of fashion while I was there. roflmfao. So that certainly didn’t happen, but what did happen was nothing short of incredible. I was able to take a few breathtaking pictures of the desert on the way. When I finally got to see the Las Vegas strip at night I was moved to tears. I fell in love with the realness and romance of the downtown area where I saw a happy-faced musician banging away on some paint cans and other odds n ends with the…
#SFFW is co-hosting a party @LilyBarLV @Bellagio w/ @syrupswimwear and @allieolliestore – @magicmarketweek #MAGICLV pic.twitter.com/JkCfQxCFkI — Amanda Mayhem (@theamandamayhem) February 15, 2014 I’ve been firing up the ‘ol twitter account and daydreaming about our roadtrip to the MAGIC Tradeshow in Las Vegas! I’m looking forward to many twitters, tweets, FB updates, and Instagram photos… probably with a nice vignette filter from my phone. I soooooo can’t wait to feast my eyes on the latest and hottest fashions – considering that not only is my ca-rEEr in fashion, but this trip will be my first REAL trip to Las Vegas, Nevada – what a dream! I can’t wait to tell the world every juicy detail, and live every beautiful moment that presents itself. I just know I’m going to meet so many wonderful people and connect with just the right buyers to sit their butts in my Santa Fe Fashion Week…
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